She began appearing at Jannik Sinner’s matches this year, and the tennis world lost its mind trying to figure out who she was. Courtside at Wimbledon. At the US Open. Always seated by his box but never quite in it.
So who is Laila Hasanovic? She’s a 24-year-old Danish model from Copenhagen with Bosnian heritage. And oh yeah, she’s dating the number one-ranked tennis player in the world. But there is more to it than that.
The Background
Laila Hasanovic’s age is 24. She was born on November 8th, 2000, in Svendborg, Denmark. Laila Hasanovic’s parents are both of Bosnian descent, so she is technically Danish but with cool Bosnian roots. Laila Hasanovic’s nationality gets asked about a lot with such a mixed background.
View this post on Instagram
She’s been a model since she was 16. Reached the finals of Miss Universe Denmark at age 19. Pretty young to be competing at that level, but she clearly had something going.
Started on Instagram back in 2013, posting regular teenager stuff. Now she’s got 519k followers and works with massive brands. Prada Beauty. Armani Beauty, where fashion media called her Giorgio Armani’s “last muse”. Daniel Wellington. The sort of names that pay serious money.
Also read: Who is Tom Aspinall?
What She Actually Does
Beyond modelling, Laila’s built a proper career as a content creator. YouTube channel with about 50,000 subscribers where she posts makeup tutorials and vlogs. It’s not huge, but it’s decent.
Laila Hasanovic’s net worth is estimated somewhere between $1 million and $5 million. That sounds mental for someone her age until you remember she’s been working with luxury brands for years. Influencer money adds up fast when you’ve got nearly half a million followers and the right brand deals.
She’s done mascara campaigns with Armani. Those contracts pay serious cash. Plus all the sponsored Instagram posts. It’s a proper business.
The Laila Hasanovic Boyfriend Timeline
Before Sinner, she dated footballer Jonas Wind in 2020. That was short. Then, from August 2023 to April 2025, she was with Mick Schumacher. Yeah, that Schumacher.
She was close to Mick’s family. Even met Michael, which isn’t something many people get to do, given his condition after the skiing accident. When they split in April 2025, it seemed like an amicable decision. No drama.
Rumours about her and Jannik Sinner started around June. Someone spotted them in Monaco. The owner of a local ice cream shop told Italian media that they lived in the same building and would come down for pistachio and black cherry gelato together.
By July, she was at Wimbledon. Not in Sinner’s box but nearby. Then the French Open. Same thing. Fans started connecting dots.
The giveaway came at the US Open in September when people spotted Sinner’s iPhone lock screen had a photo of Laila on it. You don’t put someone on your lock screen unless they matter, do you?
Fin, in October, after winning Vienna, Sinner thanked “my family, my girlfriend, my friends” in his speech. The camera cut to Laila sitting with his parents. That was that.
Also read: How Did Graham Thorpe Die: The Tragic Truth Behind Cricket Legend’s Final Days.
What Sets Her Apart
Here’s the thing about Laila. She’s not plastering her relationship all over Instagram. Sinner’sis famously private, and she respects that. When they confirmed things, it was understated. No big announcement, no coordinated posts, just a mention in a speech.
She also dealt brilliantly with weird rumours in October when she was spotted at a tennis match in Denmark, sitting next to Holger Rune’s mum. People immediately started dating speculation. She shut it down fast, saying, “So I can’t even watch a regular game in my hometown without people starting dating rumours? Come on, guys.”
Fair point, really.
The Laila Hasanovic Family Bit
There aren’t loads out there about Laila Hasanovic’s father or her mum specifically. Her parents are Bosnian. She grew up in Denmark but spent a year in Kentucky during high school, which must’ve been weird, going from Copenhagen to Kentucky.
Studied at Svendborg Gymnasium, focusing on English and Social Studies. So she’s got a proper education behind all the modelling and Instagram stuff.
Why People Care
Look, there’s always interest when a top athlete dates a model. That’s just celebrity culture. But Laila’s got more going on than being someone’s girlfriend.
She built a successful career before Sinner. She works with massive brands. She’s got hundreds of thousands of followers because they like her content, not because of who she’s dating.
The fact that she dated Mick Schumacher before shows she’s got a type. High-level athletes who value privacy. People who understand being in the public eye but don’t want their entire lives broadcast.
And she handles attention well. No manufactured drama. No playing games with the media. Just gets on with her life, supports her boyfriend at matches, and continues her career.
That’s probably why people are interested. She’s not the typical WAG who’s only known for her partner. She’s her own person who happens to be dating one of the best tennis players in the world.
Where They Are Now
As of December 2025, they’re still together, living in Monte Carlo. Sinner just finished an incredible year. Won the Australian Open and the US Open. Made Wimbledon finals. Won the ATP Finals in Turin. Currently, world number two behind Carlos Alcaraz.
Laila’s been there supporting through all of it. She was in Dubai recently, posting photos whilst he’s been training. They might show up at the Abu Dhabi Grand Prix together, which would make sense given her F1 connections from dating Mick.
She’s still modelling, still posting content, still building her brand. But she’s doing it without making her relationship the centrepiece of her identity.
Also read: Loose Women Presenters
Laila Hasanovic and Jannik Sinner in 2026
It is 2026, and Laila Hasanovic and Jannik Sinner’s relationship seems to be going from strength to strength. Although the couple have spent much of their time together away from the public eye, they have been seen at several high-profile events over the year, drawing more and more attention from the world of tennis and entertainment media.
Their appearance at the 2026 Cannes Film Festival was the cherry on the cake for them as one of the most talked-about couples in sport and fashion. Laila is a common sight on the tennis circuit these days, cheering Sinner on at major tournaments like the Italian Open and his 2026 clay-court run.
While the public is becoming curious, the couple has remained tight-lipped about their relationship and has instead focused on their careers. Away from the tennis court, Laila’s modelling career has continued to thrive. She is still active in the fashion and beauty world, working with big brands and building her social media presence. Her appearances in international events and fashion ads helped her fame grow beyond being a Sinner’s girlfriend.
The Bottom Line
Sinner’s 24. Laila’s 24. Both at the start of what could be long careers. Whether they’ll last as a couple, who knows? They only confirmed things publicly a few months ago.
But they seem well matched. Both quiet, both private, both ambitious. They share interests like skiing. She understands his schedule and the pressure of being a top athlete.
Relationships are hard when you’re both in demanding careers and constantly travelling. We’ll see.
For now, though, who is Laila Hasanovic? She’s a successful model and influencer who’s built her own career, maintains her privacy, and handles sudden public attention with grace.
Not bad for 24.
